Available: Concrete Minerals Website
Price: $6.99 for a full sized eyeshadow
What I loved about this company:
- Excellent product photography. We can all clearly see the color we’re signing up for. ALMOST EVERY COLOR HAS A BEAUTIFUL EYE SWATCH TOO. Guys, seriously!? An EYE SWATCH. The holiest of all swatches. The type of swatch everybody is too lazy to do. Well now you don’t have to go wasting all your time looking up various colors on blogs like mine for swatches when you choose your colors. Well, I mean, I would appreciate it but with CM you definitely don’t have to depend on any other sources for accuracy in color. I’ve checked all the eye shadows I have and how they correspond on the website and they’re all pretty spot on. Plus, there’s a built in review mechanism for each product. Very cool.
- Excellent website design. Easily navigated and really reflects a well thought out product design and brand image. From what I understand, the idea behind CM is to make healthy mineral makeup more accessible at a high quality level. What I mean by that is yes, there are many places (with varying levels of sketchiness) to acquire mineral makeup, but CM makes you excited about purchasing cleaner makeup! Why exactly?
- Because they can offer the delight of a really smoothly functioning presentation. Nowadays, I REALLY don’t underestimate the power presentation has over my enjoyment of a product. As I’ve grown older, the less inclined I am to drop on cheaper brands, even if the actual product would get the job done just as well. If I really want something, I want something that will last – something that I can treasure.
- COLOR SELECTION: Well chosen unique colors. There are not so many that you don’t even know where to start. They offer fifty eye shadow shades and I find that to be a great number. Not limited, but not overwhelmingly UNLIMITED. I tend to trust brands that have fewer colors simply because I think that they put more consideration into each and aren’t mindlessly adding crap colors just to enlarge their selection. CM colors have great names too.. ahaaha ;)
- Really caring and sweet customer service, easily reached through email or multiple social networking sites. The owner Emily is so down to earth and really believes in her products’ niche within the makeup world. See if you don’t fall in love with her after reading her interview on Phyrra. I really trust her. Nobody is trying to scam anyone around here.











